GDPR may not be perfect, but it forced European companies to adopt a privacy-by-default position. For US companies, this is a clear signal: Change is inevitable.
“This year is going to be a big one for the ad tech industry from a privacy perspective,” says Joe Jones, director of research and insights at the International Association of Privacy Professionals.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plaintiff Engagement Remember Facebook’s video metrics mess? That situation led to a class action lawsuit, in which ad agencies alleged that Facebook inflated video engagement. And now, a proposed settlement would have Facebook pay $40 million, according to The Hollywood Reporter. The money would […]
