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Magnite’s DMP Gives BDG ‘Access’ To New Demand

BY Anthony Vargas// July 19th, 2023

The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
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- Adam Soroca
- BDG
- Carbon
- DMP
- Evan Pfeffer
- Fatherly
- featured
- first-party data
- Google Ad Manager
- Inverse
- Magnite
- Magnite Access
- PMPs
- Romper
- Rubicon
- Scary Mommy