iheart

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing. NBCU’s Peacock is using good-old-fashioned email blasts to reduce churn and increase viewership, Marketing Brew reports. Free and paid subscribers receive three to five emails […]

The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is.

Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app Shazam to create an “audio audience measurement solution” that “will deliver market- and station-level audience metrics” across digital and terrestrial radio. According to a release, the metric uses these companies’ propriety data […]