IGG

The mobile ad industry is a fragmented mess of ad networks. Singapore-based mobile game publisher IGG (I Got Games), which has about 17 million monthly active users globally and spends multiple millions on performance-based user acquisition (UA) every month, works with 100 different networks at any given time. “It’s labor-intensive,” said Mark Zhang, IGG’s SVP […]

Mobile game publisher I Got Games (IGG) – which has spent hundreds of millions of dollars on paid acquisition – was noticing its user retention tank. The culprit? App-install fraud. IGG has 18 million monthly active users evenly distributed across the world, with roughly 40% coming from the Americas, 30% from Europe and 30% from Asia […]