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»IAMAI

As India's Online Market Matures, RTB And Programmatic Enter The Equation

This story continues our series on programmatic media in the BRIC countries (Brazil, Russia, India, China). Check out our earlier pieces on Brazil and Russia. The final installation, on China, will publish in the coming weeks. India's growing Internet population would seem to make it a prime market for RTB and programmatic buying. But the... Continue reading »

by Kimberly Maul // September 4th, 2013 //
»
 

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