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»Hulu Live

UM’s Investment Chief Outlines Three Key Issues Plaguing OTT Planning

In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is “a Frankenstein of different methodologies mixed together.” He added, while speaking last week at the Videonuze Shift summit in New York, that buyers need more automation in the OTT planning process: “We are recreating the... Continue reading »
by Kelly Liyakasa // December 4th, 2017 //
»
 

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