H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing
H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.
ARCHIVE FOR:
H&R Block
-
-
Will Google Be Punished For GVP?; The Meta Site Pixel Is Under Fire Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. But that’s not been the case following the recent Adalytics report on the Google Video Partner (GVP) program report, which revealed that YouTube campaigns include […]
-
H&R Block CMO On Broadcast TV, Watson And Which Metrics Matter Most
For the first time since 2009, H&R Block has bought a 60-second Super Bowl spot – just in time for tax prep. The big buy follows a soft 2016 tax season when tax returns filed using H&R Block’s service declined 4.5% due to competitors like Intuit’s TurboTax, which “took share from all major branded competitors,” […]
Tagged in: -
H&R Block Spends Evenly On Digital And TV Ads, CMO Says
H&R Block is targeting millennials, TV and your tax dollars. The tax preparation giant is gearing up to air three new 30-second broadcast TV ads just in time for tax season, with a goal to increase awareness among the youngest demographic set of tax filers. H&R Block declined to disclose how much it is investing […]
Tagged in: