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»How Can We Make Open Auctions Work For All Publishers?

How Can We Make Open Auctions Work For All Publishers?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. One of programmatic’s biggest benefits has been the liquidity it offered in the marketplace for display advertising impressions. Before programmatic and real-time bidding (RTB), in particular, the market... Continue reading »
by AdExchanger // May 1st, 2015 //
»

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