hitwise

It’s a rough time to be in the clickstream data analytics biz. On Tuesday, Connexity-owned Hitwise announced that it would cease US operations. The closure is “due to events outside of our control,” Hitwise said on its homepage. “This is a very sad time for us at Hitwise after 20 years of operations providing first-to-market […]

Earlier this month, Experian Marketing Service’s Hitwise measurement group announced its foray into audience data management with AudienceView. The company claimed in a press release that with AudienceView, “retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain […]