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ARCHIVE FOR:

Havas FreeWheel

  • supply path optimization

    Havas Media Names FreeWheel A Preferred SSP

    BY Alyssa Boyle// February 1st, 2023

    Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization.

    Tagged in:
    • biddable CTV
    • Cameron Miille
    • CTV ad fraud
    • CTV SPO
    • featured
    • floor-price PMP
    • Havas FreeWheel
    • PMPs
    • programmatic guaranteed
    • programmatic transparency
    • SPO
    • supply path optimization
    • take rates
    • Tom Grant

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