Google PAIR

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs for charities.

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns across Google and other connected TV publishers.

Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year with the release of DRAX Direct, an expansion of its real-time ad exchange.

In today’s newsletter: Google PAIR snags a CTV partnership with NBCU; why Madison Avenue and Hollywood will never make their relationship official; and TV buyers explain why they aren’t all-in on alternative currencies just yet.

Google PAIR integrates with LiveRamp, Habu and InfoSum. Plus: Netflix officially starts enforcing against account sharing in the US.

While a number of companies have already made a name for themselves in the data clean room category, it has become clear that no single solution, or even a single data clean room model, will emerge as the industry standard.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drop Til You Shop Livestream shopping is a big sales channel in China, but the trend hasn’t been successful in the US (not yet, at least). American retailers and major store brands aren’t waiting, though. On Tuesday, Walmart introduced Walmart Creator, a program […]