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  • Ad Exchange News

    Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics

    BY AdExchanger//

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds.  You can see the trend surfacing on the bottom line. During earnings this […]

  • Tom Kershaw Prebid
    OPINION: The Sell Sider

    Google’s Non-Announcement Shocks The Ad Industry – Again

    BY AdExchanger//

    “The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos […]