An Agnostic Approach To The Privacy-Forward Future
Even as Google announced in July that it would push back its deadline to remove cookies from Chrome to 2024, marketers continue planning for the cookieless future now. It makes sense, as cookies are fast becoming irrelevant. Brands that only use cookie-based solutions are missing out on about 70% of the open web, because cookies are not present on a rapidly expanding number of browsers, devices and platforms.
Tagged in: