Genuine Web

After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions.

Let’s face it: The “open internet” includes a lot of good things, but also a lot of crap. And it’s a disservice to responsible media owners and content creators to bundle them in with nefarious operators that pirate content and operate solely to siphon legitimate ad dollars away through arbitrage, writes Ruben Schreurs, group chief product officer at Ebiquity.