Cars.com Revs Its Commerce Engine With Specialized Retail Media Network
Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – launched an RMN for auto advertisers.
Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – launched an RMN for auto advertisers.
CTV is poised to become the third “big scale” performance advertising channel, but is effective CTV attribution actually possible?