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What The Trade Desk Means When It Talks About Premium

BY Anthony Vargas// March 4th, 2025

To zero in on premium inventory, The Trade Desk is analyzing metadata signals about ad placements and pushing adoption of its alternative ID. It’s also betting the farm on CTV.
Tagged in:
- ad to content ratio
- alternative IDs
- CTV
- FWD25
- Ian Colley
- jeff green
- Joy Robins
- MFA
- Mike O'Sullivan
- NBCU
- Paramount
- Sincera
- SP500+
- Spotify
- the new york times
- the trade desk
- The Trade Desk top 100
- Tubi
- UID2
- Viewability
- Warner Bros Discovery