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»Fourth Wall

Simulmedia Extended Partnership Is A Bet On Consumer Purchase Data Over Demos

An expanded partnership between Simulmedia and set-top box data company Fourth Wall is part of a larger effort to replace traditional demographic targeting as the basis for ad placement. Instead, Simulmedia is proposing to target TV audiences based on their purchase history, instead of using broad categories like gender and age to determine where and... Continue reading »
by David Kaplan // January 22nd, 2014 //
»

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