Sports Streamers Bet Picture-in-Picture Ads Can Bring Revenue Without An Ad Break
Streaming networks and programmers are eager to secure more ad inventory as CTV demand surges. But they’re hesitant to include more ad breaks, since that means some users will change channels. Enter the picture-in-picture (PIP) ad. Major broadcasters with sports rights deals have already used this strategy for years, but the streaming ad platform Transmit […]