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»Facebook Product Ads

In Retargeting 2.0, Advertisers Test Drive New Data (And Creative) Tactics

Retargeting, a word long associated with the cookie-based world of direct-response display advertising, is getting a refresh. With the explosion of mobile and subsequent deterioration of cookie matches, marketers are demanding upper-funnel features that go well beyond conversion and tracking pixels. “What we’re seeing across our portfolio with clients like Nike, for example, is they’re... Continue reading »

by Kelly Liyakasa // April 13th, 2016 //
»
Facebook Debuts Product Ads, A Mobile Boon For Retailers

Facebook on Tuesday rolled out product ads designed to let retailers connect their product lists with news feed units. Read the blog post. Retailers traditionally have trouble syncing up inventory-level data with media, since the bulk of that information sits in transactional databases. "With dynamic product ads, marketers can directly upload their product catalog to Facebook or set... Continue reading »

by Kelly Liyakasa // February 17th, 2015 //
»
 

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