• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Evan Cohen

  • Daily News Roundup

    Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again)

    BY AdExchanger// October 7th, 2024

    As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.

    Tagged in:
    • Canada Online News Act
    • CIMM
    • Coalition for Innovative Media Measurement
    • Evan Cohen
    • Facebook misinformation
    • Jon Steinlauf
    • longer YouTube Shorts
    • Nike DTC
    • Nike retail
    • Online News Act
    • TikTok web scraper
    • YouTube Shorts
    • YouTube Shorts 3 minutes

Popular

  1. Inside the Stack

    How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff

  2. Platforms

    Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

  3. Paul Frampton-Calero, CEO, Goodway Group
    OPINION: Data-Driven Thinking

    Beyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides

  4. AdExchanger Content Studio

    Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach

  5. Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).
    Online Advertising

    DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Programmatic I/O New York

September 29-30, 2025
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved