How WPP’s Essence Patrols The Mean Streets Of Programmatic
Programmatic has been going through its awkward period. Brands are rethinking their investments in the wake of concerns about brand safety, viewability, fraud and a murky supply chain. But where other agencies and trading desks are pulling back on the open marketplace, WPP’s Essence is staying neck-deep, relying on its use of machine learning, optimization […]