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Emodo Institute

  • Jake Moskowitz, VP of data strategy and head of Emodo Institute
    OPINION: Data-Driven Thinking

    The End of IDFA: 4 Misconceptions And 3 Ways Forward

    BY AdExchanger Guest Columnist//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, VP of data strategy and head of Emodo Institute at Ericsson Emodo, a tech subsidiary of Ericsson. Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the […]

  • OPINION: Data-Driven Thinking

    How Programmatic Advertising Must Adapt To A 5G Future

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jake Moskowitz, head of Emodo Institute and host of FIVE – The 5G Podcast for Marketers. With the spectrum of exciting 5G claims and promises, it’s easy to understand why early 5G users expect blazing […]