DWA

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krish Sailam, global senior vice president of programmatic solutions at DWA, a Merkle company. Some may think artificial intelligence (AI) and machine learning (ML) personalization is all about altering banners and landing pages. […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Krish Sailam, senior vice president of programmatic solutions at DWA, a Merkle company. Nielsen has been in the news lately, and not in a flattering light. With a major TV studio (CBS) and media agency (Gray) casting […]

Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA. The terms of the deal were not disclosed. All DWA’s 150 employees will join Merkle, and the agency will operate as a Merkle company. “There’s a growing group of enterprise level, B-to-B and technology businesses, all moving at […]

LinkedIn is rolling out native video, which will allow users to record and upload video directly to the platform, the company said Tuesday, after a beta test that began earlier this year. The tool will gradually be available to all individual LinkedIn members over the next few weeks. LinkedIn expects to make the tool available […]

The solar energy industry doesn’t spring to mind as an early adopter of programmatic video – and for good reason. A basic residential solar panel system can cost anywhere between $25,000-$35,000, according to a Solar Power Authority estimate, and it takes years before the energy savings add up. So it’s safe to say solar panel […]

Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]