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»DoubleTree

DoubleTree: ‘Smart Marketers Know That Data Is Only As Good As How You Use It’

DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection, the Hilton-owned hotel chain, known for handing out warm chocolate chip cookies to guests as they’re checking in, is interested in deeper data than just demographics and browsing history. “It doesn't matter to me whether... Continue reading »
by Allison Schiff // September 22nd, 2017 //
»
 

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