Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The TV Upfront Show Turning To Exchanges? The heavily-publicized TV upfront “show” is winding down according to Anthony Crupi of MediaWeek and media chiefs are P.O.’d. Quoting an unnamed ad boss at a media company, presumably a network, the agencies were working hard to […]
Yahoo!’s earnings are out! (PDF) So, what happened to display? It’s a mixed bag – yet relatively positive considering the economy and current state of oversupply of display ad inventory on the Web. From Seeking Alpha’s call transcript: “Worldwide O&O display revenue declined 14% to $393 million. U.S. display declined 11% which was slightly better […]
Good news in the world of online advertising according to the latest quarterly forecast from Publicis’ ZenithOptimedia Group. MediaPost’s Joe Mandese writes that the agency believes that global ad spending online is gaining share in 2009 will reach 10.1%, a 1.5% increase since their last estimate in April. The Wall Street Journal takes Zenith’s spin […]
Omnicom Media Group CEO Matt Spiegel let another crumb drop regarding what’s going on with OMG’s media buying platform strategy in an interview with MediaPost’s Laurie Sullivan. Apparently, (no surprise) behavioral targeting is in the middle of it. With the exchange model swimming in data with – potentially – real-time bidding’s help, behavioral targeting and […]
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: Of the four ad solutions you provide according to your website (Display Ads, Synched Ads, Undertone Video and Full Page Ads), which is the fastest growing and why? Any surprises or trends that you’ve seen in 2009? AS: We are seeing growth […]
Agencies took to the stage to tell their side of the online advertising story during yesterday’s OMMA Publish conference in New York City. Moderated by Break Media’s Andrew Budkofsky, the panelists included Jonathan Chin from MediaVest, Erin Matts from OMD, Kristine Munsen from Universal McCann, Donnie Williams at Horizon Media and Havas Digital’s Ed Montes. […]
Rob Hof of BusinessWeek brings the lens of mainstream media to display ad exchanges in his article, “Google’s Grab for the Display Ad Market.” As the title partially suggests, Google’s display ad business and industry perceptions about upcoming updates to its exchange strategies are the focus. In the article, industry pundits have a decidedly negative […]
In a memorable clip from 1977 film classic Annie Hall, a young Jeff Goldblum says his one and only line into the phone, “Hello? I lost my mantra.” Transporting ahead Star Trek-style to 2009, publishers struggle with their mantra saying, “Hello? I lost my CPMs.” Demand-side voice, Rob Griffin of Media Contacts – makers of […]
Nay-sayers: ready to admit that online display advertising is not dead – it’s just getting started? In its latest Q1 earnings report, Valueclick sheds light on the growing opportunity in display as display ad revenues increased from the prior year according to PaidContent after VLCK’s earnings conference call: “Display beat expectations, gaining 2 percent to […]
Among “Street” analysts, the team of Bill Morrison and Robert Coolbrith at ThinkEquity are alone in their thoughtful understanding of the opportunity in online display advertising – and it’s not just due to the recent bloodletting on Wall Street. Today’s release of their thorough industry report entitled, “The Opportunity In Non-Premium Display Advertising,” is no […]
If you can’t get the consumer to the store, bring the store to the consumer. That’s what Adgregate Markets – which calls itself the “world’s leading transactional ad network” – is doing for Google’s DoubleClick and a slew of others. And it’s run by former AdECN-ers. Already a TechCrunch 50 member, Adgregate has received quite […]
Div Bhansali is director of self-service products for Platform-A, and serves as product manager for Platform-A’s self-service display advertising solutions, BidPlace SB and LeadBack.com. Div came to Platform-A by way of AOL / Advertising.com, where he served as Product Development Director. AdExchanger.com: What is Platform-A’s BidPlace SB and tell us about BidPlace’s product pipeline? DB: […]
The Online Publishers Association has nobly decided to help the world of display advertising by introducing three, online display ad sizes. Each new ad unit will be implemented and sold only through participating publishers’ direct sales teams later this year. Implicit is that ad networks and exchanges will not be selling these units. Yeah, right. […]
Google CEO Eric Schmidt made an appearance at the Morgan Stanley Technology Conference in San Francisco yesterday. During the on-stage interview with Mary Meeker of Morgan Stanley, (a little) more information dribbled out on Big G’s ad exchange and display advertising strategy. From CNN: Schmidt also said the search advertising company has a good opportunity […]
The suggestion in last week’s AdWeek article by Brian Morrissey, “Can Search’s ‘Beautiful System’ Extend to Display?,” is that all any advertising exchange or ad network needs is a self-service system which allows advertisers to easily create graphical display ads and, poof!, you’ve got nearly unlimited inventory available with search advertising-like revenue potential. Even the […]
The sky is falling in the world of online display advertising! Actually, Paid Content makes it sound like JP Morgan analyst Imran Khan awoke from a nap: “Sensing that marketers are becoming more conservative with their ad spend, Khan expects that long-tail advertisers will shift toward performance-based advertising forms.” Yawn. Looks like it’s only going […]
