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»digital radio

WideOrbit Unveils Programmatic Digital Radio Beta Program

The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly traded, Hispanic-controlled media company in the US. Through the alliance with WideOrbit, a broadcast technology provider and a cross-channel SSP, the SBS will make its digital radio inventory available to brands,... Continue reading »
by Liz Rowley // April 10th, 2015 //
»
 

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