Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Neeva Have I Eeva Paid To Search The search engine startup Neeva launched its $5 per-month tier on Wednesday, Fast Company reports. It’s small news – Neeva has some hundreds of thousands of users – but it’s an important marker because at least someone’s […]
Many of the shopping behaviors that developed over the past couple of years due to COVID-19 have solidified and appear here to stay. The majority of consumers (56%) say they plan to shop primarily or exclusively online this holiday season, and more than three-quarters say they’ll use in-store pickup services this year as much or […]
The pandemic accelerated the shift to ecommerce for everything from groceries, exercise equipment, furniture – and art. Artsy, an online marketplace for buying and selling fine art, saw its ecommerce business grow 150% last year as people looked to beautify their homes or make some extra cash by selling art on consignment. Galleries and museums struggled […]
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and stressing over data silos. Budgets are lean, and they’re under pressure to tie spend to success. A six-person team at Purple manages paid advertising across more than 15 channels. But combining, analyzing, comparing and activating […]
Dr. Martens, the iconic British boot maker popularized in ’80s and ’90s subculture, is adding a new sheen to its customer data strategy. Although each of Dr. Martens’ regional businesses in the UK, Americas, Europe/Africa and Asia is responsible for its own marketing, development and IP, the company’s digital efforts are converging as it eyes […]
