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deterministic attribution

OPINION: On TV & Video

Walmart’s Vizio Deal Isn’t About TV – It’s About Data

By Andy Brown, Andrew Brown and Associates // February 28th, 2024

Data has not only become the new oil for marketers; it is also the oxygen breathing life into TV advertising with new branding and performance opportunities.
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- Amazon Prime Video
- Andrew Brown and Associates
- Andy Brown
- CPG
- CTV
- deterministic attribution
- Jeff Bezos
- nielsen
- Pop-Tarts
- Telly
- TVision
- Vizio
- Walmart
OPINION: Data-Driven Thinking

The Shortcomings Of Today’s Measurement Solutions

BY AdExchanger Guest Columnist// March 8th, 2023

Why does accurate marketing measurement remain so elusive? Let’s evaluate some of the most commonly used tactics.
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