• MarketShare Acquires Marketing Analytics Platform DataSong

    MarketShare has acquired DataSong, a San Francisco-based marketing analytics startup that catered to omnichannel retailers like Neiman Marcus and Williams-Sonoma. Terms of the deal were not disclosed. MarketShare, which creates tools for marketers, agencies and media companies to assess¬†business performance, will also roll out the MarketShare DecisionCloud, a marketing analytics, attribution, planning and execution platform. […]

    Tagged in: