“The key thing to realize is that you don’t find customers anymore. They find you. To make that happen more often, you need to think like a media company and produce the content that people want to consume. We get about 10,000 leads a month from our blog and 30% of those leads came from […]
Following its string of social media acquisitions, Oracle has pulled all its social capabilities into one product, allowing marketers to create and publish content, listen to and engage customers, and analyze interactions from a single interface. Unveiled at the South by Southwest conference, Oracle’s Social Relationship Management (SRM) product ties together capabilities gained when the […]
