It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in productivity.
Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1 revenue, growing 6.1% in Q1.
If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms.
