OPINION: On TV & Video
Content, Commercials And Commerce: The Future Of Ads On Netflix
Netflix is joining the AVOD squad at an industry-wide inflection point. Despite exploding consumer and ad revenue growth, CTV also still has growing pains (you know, like the ad overload plaguing the viewing experience). But with a strong market presence – and “extremely attractive first-party data” – Netflix could help CTV turn the corner, writes Chris Keune, VP of data science and product at Kargo.