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»CBS Outdoor

Digital OOH Sellers Automate, But Resist RTB

Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising. Digital billboard advertising today is reminiscent of the early days of ad tech in online advertising, according to industry veterans, with ad tech vendors making inroads with sellers such as... Continue reading »
by Chris Swanicke // September 22nd, 2014 //
»
 

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