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»Catterton Partners

ePrize's Rewards For Brands: Constant Conversation With Consumers, Plus Data

The acquisition of sweepstakes content company ePrize this week by PE firm Catterton Partners highlights the path that brand advertising and marketing is taking with the rise of mobile and social media: the diminution of classic "interruptive" ads replaced by a more one-on-one approach. In part, it's a recognition that, at least for the moment,... Continue reading »

by David Kaplan // August 23rd, 2012 //
»
 

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