Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again)
As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.
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Search And Social Converge; The Long And Short Of It
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Elsewhere “Google” has become a verb that’s synonymous with “search.” But Google isn’t the only place to go to find content and products. Google’s own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de […]
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Putting The Supported In Ad-Supported; Google Turns To ‘Share Tactics’ In Canada Lobbying
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Four-Minute Mile Details of the new Disney+ ad-supported tier are leaking as Disney lays the groundwork for its upfronts sales pitch. For one thing, Disney+ will carry about four minutes of commercials per hour, with zero ads for preschooler-aged accounts, The Wall […]