Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers
Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.
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Fluency Raises $40 Million To Fuel AI For Digital Ad Campaign Automation
Fluency plans to invest its new funding into AI and engineering to bring more automation into the platform.
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Adobe To End Transaction-Based Ad Cloud Biz; ANA Asks To Postpone Upfronts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]
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OPINION: Data-Driven ThinkingCampaign Planning: Rolling With The Punches
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Connie Del Bono, programmatic associate director at Croud. The industry was already contending with changing privacy regulations and the hunt for a cookie alternative when COVID-19 added another array of […]
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