One Startup’s Plans To Make Digital Out-Of-Home More Accessible
Programmatic OOH and video ad platform Adomni wants to make DOOH approachable to more small and local businesses by simplifying the process and lowering the cost.
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Blis Releases Location-Based Analytics Tool That Shows How People Interact With Their Environments
Unlikely insights into consumer behavior can help move the needle, and location data is a rich source of unlikely insights. On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations […]
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Google Campaign Insights Launched; Millard On Ad Scarcity; AOL And Yahoo! Talking Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Releases Campaign Insights Ad Age’s Michael Learmonth looks at Google’s answer to Microsoft’s engagement mapping called “Campaign Insights.” According to Learmonth, Google compares data from the advertiser’s ad server and marries that to data from the Google Toolbar (- so that’s what it’s […]