The Rise Of AI Shopping Assistants Will Influence Advertising Strategies
Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.
Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.
Kepler Group, which launched Kepler Creative in October, wants to fix the disconnect between media and creative.