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  • Commerce

    GroupM Nexus Commerce Is Laser Focused On The Confluence Of Commerce And Performance

    BY Hana Yoo// September 11th, 2023

    Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.

    Tagged in:
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    • amazon
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    • Buy with Amazon
    • CitrusAd
    • connected television
    • Corra
    • dentsu
    • Dentu Shop
    • Digital Out-Of-Home
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    • havas
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    • Samantha Bukowski
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