Ben Edelman and Blinkx can’t get enough of each other. Three months after Edelman – an associate professor at Harvard – swatted ad tech firm Blinkx for allegedly deceptive adware install practices, and three weeks after Blinkx hit back with a point-by-point rebuttal that also called out Edelman’s financial ties to clients who have shorted the […]
Earlier this month, online video distributor Blinkx bought video ad platform Grab Media, which had been viewed as a Yahoo acquisition target.It was the company’s second ad-related acquisition, following the purchase of Burst Media two years ago. Suranga Chandratillake, Blinkx’s chief strategy officer who co-founded the company in 2004, says both acquisition’s were driven by […]
Looking at the 2012 holiday shopping season, retailers with ecommerce websites deployed more marketing technologies, including social plug-ins, than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures, the investing arm of kirshenbaum bond senecal + partners. Kbs+ Ventures analyzed 20 retail brands including Best Buy, Old Navy, Gilt, Piperlime, Gap, […]
Jarvis Coffin is the CEO of Burst Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JC: Ad networks need to decide that the publisher is the customer and then do business with them on that basis. That means a relationship […]
It’s been a while since we served up linkage. So, here we go – ad exchange-related news. Financial Times writer, John Gapper, says that skepticism reigns regarding online ad exchanges – only for the uninformed, John. But, opposing viewpoints are always welcome here at AdExchanger.com. Apparently, big brands and newspaper sites may “shun” the advertising […]
