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»British Sky Broadcasting

British Sky Media Brings Custom Audience-Like Targeting To TV

When will buying a linear TV ad be as simple as executing a Facebook ad buy? Sky Media, the ad sales arm of one European broadcast and telecom giant, says it’s already happening. British Sky Broadcasting (BSkyB) dominates the pay-TV market in the UK, counting some 10.7 million paid subscribers a month and banking nearly... Continue reading »
by Kelly Liyakasa // September 22nd, 2014 //
»
 

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