brian lee

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Lee, director of programmatic strategy at Cadreon. I’m a digital guy and I will be the first to admit that TV is very powerful and should be the foundation of the marketing plan […]