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»Brett Keller

For Priceline, TV Is For Branding, Programmatic For Conversions

There’s been no shortage of talk about “programmatic direct,” which involves using automated buying tools to support negotiated ad deals with presumably branding-oriented campaign goals. But for Priceline.com CMO Brett Keller, the idea is an illusion. “We’ve been using TV as our branding vehicle from very the beginning of this company 14 years ago and… Continue reading »
by David Kaplan // May 16th, 2013 //
»
IPG’s David Bell Sounds Off: Ad Tech Complexity Unsustainable

David Bell, the chairman emeritus for Interpublic Group, offered his take on some barriers to growth in digital advertising today at Aol’s Thought Leadership Summit on programmatic advertising. Number one on his hit list was the clutter of ad tech startups. He also took aim at the power wielded by procurement officers and bashed the ad industry for… Continue reading »
by David Kaplan // May 15th, 2013 //
»
 

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