Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
Tagged in:
- Amazon DSP
- Brandtech Group
- Conversion APIs
- featured
- Google Ads Data Manager
- Google Tag Manager
- Jae Oh
- Jellyfish
- Jyoti Vaidee
- Lenovo
- measurement and attribution
- Meta
- Meta Signals Gateway
- Michael Nicolosi
- Salesforce
- server to server
- Snowflake
- social media api
- social media marketing
- Tealium EventStream
- The Home Depot
- the trade desk
- third-party cookie deprecation
- tracking pixel
- Ulta Beauty
- Yahoo DSP