OPINION: On TV & Video
Will Snickers’ Live Super Bowl Spot Score One for Real-Time Marketing?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Fritz Brumder, CEO at Brandlive. In 1981, Schlitz Beer conducted the first live taste tests during Super Bowl XV. Thirty-eight years later, this old-fashioned approach to television marketing is making a comeback with Snickers’ […]
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