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»bill nussey

CEO Bill Nussey On Silverpop Turning Email Into Marketing Automation

Silverpop CEO Bill Nussey says his company doesn’t “do” the advertising side, but that depends on your definition of advertising. “Advertising is media," says Nussey. "We only deal with that peripherally. We bring a degree of automation to marketing overall, with an emphasis on the relationship side where the ROI is high.” The former Greylock... Continue reading »

by John Ebbert // April 15th, 2013 //
»
 

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