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Big Chalk

  • Comic: In The Media Mix
    Marketers

    MMM Isn’t As Scary As Marketers Think – But You’ve Got To Do It Right

    BY Joanna Gerber// October 20th, 2025

    Deli meat company Land O’Frost has been leaning into a new MMM approach to figure out which opportunities it’s been overlooking – or even inhibiting.

    Tagged in:
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    • Big Chalk
    • CTV
    • CTV vs linear
    • DMA
    • Land O'Frost
    • Marketing Mix Modeling
    • media mix modeling
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    • MMM
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