ARCHIVE FOR:

biden

  • Comic: "All right folks, it's safe!"

    From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season

    Programmatic advertising is rife with misinformation. Brands can protect themselves this election season without blocking the news.

  • Ad Targeting In The State Of The Union; Why Gaming Is The New Beating Heart Of Subscription Packages

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Kidding Around  During the State of the Union address on Tuesday, President Biden called on lawmakers to get cracking on legislation that bans ads targeted at kids. “It’s time to ban targeted advertising to children, [and to] demand tech companies stop collecting personal […]

  • Comic: Brand Safe

    A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

  • The Big Story Podcast

    The Big Story: The Election Is Over! (Someone Tell Trump)

    Joe Biden won the presidential election, but it’s fair to say that voting in America has forever changed, from the massive uptick of mail-in ballots, to grassroots fundraising without the handshakes and the deluge of disinformation assailing the populace. The AdExchanger team welcomes guest Mike Schneider, a partner at Bully Pulpit Interactive, who helped with […]

  • How Biden’s Rebels Blew Up Trump’s Death Star

    After Donald Trump’s then-digital honcho Brad Parscale described the outgoing president’s operation as a Death Star, the Biden campaign’s digital director, Rob Flaherty, posted a gif showing the moon’s space station’s ultimate fate. On Monday, Biden’s ad agency, Bully Pulpit Interactive, hosted a seminar detailing the president-elect’s digital strategy to educate voters, expand its organic […]

  • Comic: It Finally Shut Up!

    A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

  • What Will The Result Could Mean For Media; Brands Need Stimulus

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Election Forecasting The absolute biggest question on everyone’s mind during the lead-up to the 2020 presidential election: How will media change? OK, maybe not the biggest. Regardless of who wins, expect regulatory consequences, Lucinda Southern writes as part of an Adweek staff roundup predicting […]

  • Big Ben in London

    Traditional Media Plummets In UK; Trump Outspending Biden On Google And YouTube

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s economic effects, will drag the United Kingdom’s total media spend down 7.5% from last year, according to eMarketer. The analyst firm expects traditional media ad spend to collapse 22.6% in 2020, an estimate stemming from […]