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»Babs Rangaiah

IBM iX Wants Blockchain To Work For Brands

While brands aren’t exactly climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means the technology will eventually have its day, according to IBM iX Executive Partner Babs Rangaiah. “This was built to solve the kind of issues we’re facing,” Rangaiah says this week on the AdExchanger Talks podcast. “It’s... Continue reading »
by Zach Rodgers // September 6th, 2019 //
»
IBM IX’s Babs Rangaiah Says Agencies Need To Move The Needle On Business, Not Just Marketing

Before he tried on agency life, Babs Rangaiah was a bit of a star on the CPG circuit. After more than a decade driving media innovation for global CPG Unilever, a shakeup in Unilever’s marketing org last spring led Rangaiah agency-side. Now, as a partner leading global marketing solutions for IBM’s in-house agency, Interactive Experience... Continue reading »
by Kelly Liyakasa // May 19th, 2017 //
»

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