Do you have a metaverse strategy yet? If not, you‘re in good company. Most marketers don’t even know what the metaverse is, let alone why their brand needs it. But that doesn’t mean you can sit this one out or wait until the metaverse matures to start experimenting, writes Brian Ko, chief commercial officer and chief revenue officer, AudienceX.
While marketers have spent years perfecting their attribution models, once cookies are gone – and it’s coming sooner than you think – multitouch attribution (MTA) models will be obsolete, says Jason Wulfsohn, CEO and co-founder of AUDIENCEX.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Wulfsohn, cofounder and COO at AudienceX. Over the past five years at seemingly every major industry conference, P&G’s Global Marketing Officer Marc Pritchard has gone on stage and issued a […]
